Communicating visionary ideas requires not only the vision itself, but also effective design methods and communication strategies that address relevant target groups and communicate a vision of future mobility. Our recently launched research project “VisKom” is therefore looking at the potential of “images of the future” to promote technical innovations: how can innovative vehicle and mobility concepts be translated into innovative forms of communication that appeal to a broad audience using various design, prototyping and visualization methods? The aim is to develop transferable methods with which future images of a mobility system can be communicated on the basis of a technological innovation, which broaden the horizon of imagination and can serve as a driving force for future developments.
The investigation is based on the example of a system for power transmission and wheel suspension developed by Traction-X GbR, which offers high innovation potential for sustainable inner-city traffic.
The project (HA project no. 149/22) is funded by the state of Hesse and HOLM funding as part of the “Innovations in Logistics and Mobility” measure of the Hessian Ministry of Economics, Energy, Transport and Housing.
