Vision and publicity. Communicating the future
Moving “on a rope” over “traffic” is a new perspective for expanding and improving urban mobility services without having to fundamentally change the urban spaces that are already at capacity. Compared to other systems, cable cars are considered to be inexpensive, effective and environmentally friendly in terms of planning, construction and maintenance. They do not stand in traffic jams, hardly take up any urban space and hover autonomously above the hustle and bustle of the city. At the same time, they have an identity-defining effect due to their exposure in the cityscape and can thus have a lasting impact on the cityscape.
Initial approaches to what this new mobility could look like in the Rhine-Main region were developed in the summer semester of 2021. Factors such as privacy, user groups, location, sense of security, identity of the operators and the city were examined and defined. There are also already valid studies and plans in transport planning.
The foundations have therefore been laid to establish the vision of a cable car or “O-Bahn” (Overground train) across the Main and to design and communicate the cable car experience. It seems like the ideal complement and alternative to existing mobility providers in the urban area of the Rhine-Main region.
Vision good – all good?
However, communicating visionary ideas requires not only the vision itself, but also valid communication strategies that appeal to and convince the numerous interest groups in the urban space. Questions such as: “How do we experience the process of traveling by cable car?” or “How do you communicate design concepts, plans and the location of necessary structures such as support pillars and stations?” need to be answered and communicated with the help of various visualization methods such as information graphics, models and videos.
Making visionary design concepts tangible and visualizing them plays a central role in the design and concept development for such visionary concepts. In exchange with the Darmstadt University of Applied Sciences, the vision of a “HIGH ̄ LINE” is communicated and made tangible for a broad public. The students developed concept studies and learned and applied communication tools. The project was shown for the first time at the “CableCarWorld” trade fair and thus aims to convince a broad public of visionary concept ideas.
Type of Project • Student project
Supervisors • Prof. Peter Eckart, Dipl.-Des. Daniel Rese
Participants • Till Eser, Marc Gehrmann, Chongge Hong, Philipp Kohl, Daniela Kim, Emilija Lendraityte, Leonard Neunzerling, Jan Roßkothen, Lale Schnütgen, Yuqin Wu, Moritz Zimmermann
Status • completed
Duration • 10/2021 – 09/2022
Cooperation • Prof. Dr. Jürgen Follmann, M.Eng. Thomas Marx, M.Eng. Lieselotte Heldmann, Hochschule Darmstadt
