Visualization and Communication

Development of visualization methods and forms of communication to convey innovative vehicle concepts

Communicating visionary ideas requires not only the vision itself, but also effective design methods and communication strategies that address relevant target groups and communicate a vision of future mobility. The research project is therefore looking at the potential of “images of the future” to promote technical innovations: how can innovative vehicle and mobility concepts be translated into innovative forms of communication that appeal to a broad audience using various design, prototyping and visualization methods?

The project aims to demonstrate the role of future images in the design of technological innovations, to structure the task and form of different presentation formats and to examine their effect in order to provide technology-oriented teams with an approach for the targeted communication and further development of technological concepts.

The investigation is based on the example of a system for power transmission and wheel suspension developed by the company Traction-X, which offers a high innovation potential for sustainable inner-city traffic. The combination of technology, design and communication will not only explore how new drive technologies can be communicated. Rather, the focus will be on the question of how future images of a sustainable mobility system can be communicated on the basis of a technological innovation, broadening the horizon of imagination and serving as a driving force for future mobility developments.

The project (HA project no. 149/22) is funded by the state of Hesse and HOLM funding as part of the “Innovations in the field of logistics and mobility” measure of the Hessian Ministry of Economics, Energy, Transport and Housing.

Type of project • Research project
Lead • Prof. Peter Eckart, Prof. Dr. Kai Vöckler
Team • Dipl.-Des. Andreas Grzesiek, Dipl.-Des. Daniel Rese
Status • ongoing
Duration • 07/2023 – 06/2024
Cooperation • Dr.-Ing. David Koebel, B.Eng. Andre Klatt, Traction-X GbR
Funding • State of Hessen/House of Logistics and Mobility (HOLM), Hessian Ministry of Economics, Energy, Transport and Housing



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